![]() ![]() “Some of the 2018 packaged food innovations seem more promising than others. ![]() “ Hershey's Gold, Hershey's Reese's Outrageous, Just Crack an Egg by Kraft Heinz, and 1850 by Smucker's are on track to generate more than $40m sales in the first year, placing them better than 90% of new products launched in 2017 according to an IRI report. Ĭonversely, Joyb öl by Kellogg and YQ by Yoplait appear to be off to a slower start in measured channels, although sales could be taking place in non-measured channels such as the natural channel or online. Emulsifiers, stabilizers, hydrocolloidsīernstein analysts Alexia Howard and Zhihan Ma – who reviewed* the performance of 10 high-profile product launches from leading CPG brands in 2018 based on measured channel sales, distribution results and Amazon reviews – say results have been mixed.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.
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